anyone with any idea who daisy lowe is? it doesn't matter if you don't.
Daisy Rebecca Lowe, born 27 January 1989, is an English fashion model who has modeled for editorial photo shoots and commercial advertising campaigns and has worked as a runway model.
dr martens. dr martens.
the boots and shoes have been especially popular among skinheads, punks, grungers and members of a few other youth subcultures.
anyways.
daisy lowe have made dr martens sexy again. despite it not being as well known locally as it would as western counterparts. it has definitely convinced me to get a pair. seriously.
"She’s got a playful sense of style that’s still far more sophisticated than her stateside peers. We dig that she wore age-appropriate (and darling) shorts to a Topshop party during London Fashion Week," says the WHOWHATWEAR blog.
campaigning for a brand is all about selling the celebritie's name to the brand. promoting the item is another thing. celebrity have to be able to sell the product using their name, to influence fans, groupies, fantics and what nots. but seriously, they have to take into consideration their own reputation as well. for example, kate moss, videotaped doing coke, all major labels and houses dropped her name from the campaign. its about carrying the brands name to put up a front for the brand and the fans.
the ads with daisy lowe wearing the bots, gives an impression as to how comfy the shoes are, how versatile it is. it adds an edge and a persona when you're giving a first impression.
its both for guys and girls. seeing how daisy lowe carry the boots off in the shoot just speaks how good she feels about wearing them.
DR MARTENS airwair
DR MARTENS vintage collection
1 comment:
I guess Daisy Lowe does not play an important role in selling the shoes since Dr. Martens has already gain its reputation through the years. I believe that Daisy Lowe and the other models/celebrites are simply mannequins and hangers to spread the brand around. However these mannequins and hangers represent how the shoes or clothes should be worn.
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